At some point down the line, whether it be during the photography, postproduction, or publishing of the photo and ad, someone had to have realized it wasn't the best idea. It's difficult to fault one person in particular for this ad. “I'm shocked and embarrassed after seeing this photo,” he said. “I am deeply offended and will not be working with H&M anymore.” Music artist The Weeknd, who has worked with the company in the past, cut ties after seeing the ad. Perhaps they weren't entirely aware of the way these images would be perceived by consumers halfway across the world. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.”Īs of now, the sweater is still available for purchase online, but the model’s photo has been removed.It very well could be a possibility that the Swedish clothing company did not consider the potential repercussions of customers. We are deeply sorry that the picture was taken, and we also regret the actual print. H&M has since apologized in a statement saying, “We understand that many people are upset about the image.

No word yet whether those pieces will be removed from stores. The rapper has had numerous collaborations with the brand, the last being in September. i’m deeply offended and will not be working with anymore… /P3023iYzAb Woke up this morning shocked and embarrassed by this photo. “I’m deeply offended and will not be working with anymore…” “Woke up this morning shocked and embarrassed by this photo,” The Toronto rapper tweeted. The Weeknd officially announced he’s cutting ties with them over the issue. The blunder, if you can call it that, even has celebrities condemning the retailer. Now people are calling for an outright boycott of the fashion brand. But despite the image being seen by stylists, editors, executives, and printers, no one seemed to think it was an issue. The initial shock and controversy led to questions being asked about how something like this could have happened. If only you white people knew what our African American ancestors went through. Some people take this as a joke but this is serious. Smh did y’all even think about the history that us African Americans went through. have you lost your damned minds?!?!?! /EYuCXLZtv3 The retailer suffered some major backlash after adding a photo to their UK online store depicting an African-American child modeling a sweater that read “coolest monkey in the jungle,” prompting criticism over its racist undertones and complete lack of awareness. Social media was abuzz Monday after the internet caught wind of a controversial ad on H&M’s website.

H and m ad controversial