The primary feature of the Spanish-language hip-hop subgenre is that drug cartel members pay rappers to make songs about their lives, called “dedications,” thus actually inviting hardship in. While many rap artists look at the money and fame that comes from their music as an escape from the hardships of their lives, narco rap is an exception. (He was deported to Mexico in 2015 after he tried to apply for US citizenship.) After release, he found rap music, and used it as a way to leave the streets. As a teenager, growing up in a rough part of Brownsville, he sold drugs and eventually ended up in jail. The rapper was no stranger to Matamoros: He’d actually been born there before his family illegally migrated across the border to Brownsville, Texas, when he was a child. And there’s an internal war between you guys.’” “‘I don’t want to get picked up because I did a song for a certain guy over there. “I told him, ‘I don’t feel comfortable in the streets, man, everyone seems to know me,’” said Big Los in February.

After arriving in Matamoros, Big Los immediately felt he’d be a target for the rival clique who controlled the city, so he said he called someone connected to the cartel, “a friend of a friend.” Big Los is a recognizable figure, known as much for his gruff voice and gun-toting music videos as his massive physique, reminiscent of Big Pun or the Notorious B.I.G.

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